Business : Advertising & Promotion

For the first time in twenty years the luxury market is shrinking.  Now more than ever we need to understand the role of luxury. So, what is real luxury?  Once used to describe genuinely sumptuous surroundings or outstanding products, the concept of luxury has been hijacked by a multitude of aspiring or expensive commodities, so that today it is applied to everything from foot spas to instant hot chocolate.  Who are the genuine luxury brands, and how have they reacted to the democratization of glamour?  What strategies do they use to lift themselves beyond the mere prestige into the realm of the truly elite?  Who are their customers, and what kind of lives do these remarkable people lead?  How do luxury brands seduce and retain them? With wit, accuracy, and insatiable curiosity, Mark Tungate takes readers on a voyage around the luxury universe, slipping behind the facade of the world's most sophisticated businesses to show the reader how they really function.  Among other destinations, the author visits Italian shoemakers, Swiss watch designers, the Champagne houses of France, and the top jewelry designers. more...

Price: $29.95

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. more...

Price: $48.00

Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget. more...

Price: $19.95

Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction more...

Price: $9.99

Liar's Poker meets The Tipping Point meets Mad Men -a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously branded planet. more...

Price: $26.95