Social Science : Anthropology

There could be no better homage to recently deceased sociologist Charles C. Moskos than dedicating to him this selection of the papers presented at RC01's international conference in Seoul (July 2008). It offers an up-to-date view of the panorama of social studies on armed forces and conflict resolution in a context of fast-moving change that renders many preceding theoretical previsions obsolete. Just to cite two aspects of this change, one can point first of all to how the presented studies move beyond the very concept of globalization, after which the conference had been named. more...

Price: $174.95

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? W hat specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers a nd anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergenc es. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is a n indispensable guide to the production of images and to consumer behaviour for practitioners and students alike. more...

Price: $95.00

States that an important dilemma concerns citizens who either depart from their homeland to enhance their life chances in a rich society - but possibly contribute to a brain drain for their homeland - or stay home - but possibly contribute to a brain waste since conditions at home do not allow to contribute commensurately with their capability. more...

Price: $123.00

This title explores the diversity of the performing arts in Africa and the diaspora, from studies of major dramatic authors and formal literary dramas to improvisational theatre and popular video films. more...

Price: $17.55

This book marks an important contribution to colonial and postcolonial studies in its clarification of a certain Africanist discourse and its far-reaching analyses of a literature of animism. more...

Price: $34.00